I'm sure everyone knows who Warren Buffett is. As of 2007, he was the richest man in the world. His ranking fell to number two this year largely due to the financial turmoil in wall street. It's almost universally accepted that Buffett is one of the world's foremost authorities when it comes to picking stocks and when it comes to picking undervalued investments with huge future potential. He is one man who can single handedly calm down an entire nation of investors from imminent collapse. This is just what he did earlier today by putting down $5 Billion of his Berkshire Hathaway money to buy a chunk of one of the two remaining wall street banks, Goldman Sachs. I Know.. I know.. Goldman Sachs is no longer a wall street bank technically.. But the man's brilliance can be seen from a quote he gave 5 years ago when he called credit default swaps, and derivatives in general, a "time bomb" and "financial weapons of mass destruction" and directed the insurance arm of his Berkshire Hathaway Inc to exit the business. His argument was quite simply that “there is no central bank assigned to the job of preventing the dominoes toppling in insurance or derivatives”. Today, Credit Default Swaps have resulted in the hundreds of billions of dollars in losses and the virtual destruction of wall street as we know it.. The man's genius can be seen from 1 simple statement more than 5 years ago..
Buffett has been known to make investments in companies that are declining but with future potential. This was in the early days of berkshire hathaway and he has since moved to a different approach. He now follows a theory of investing in high quality business with competitive advantages. He called these advantages "moat" businesses as opposed to commodity businesses. In layman's terms, Buffett's investments often involved companies whose products are priced much higher than cost and have a niche market. A perfect example was his investment in Coca-Cola in the late 80's where he knew that people would be willing to pay more money for a drink labeled Coca-Cola even though cheaper drinks with similar taste was available. He called Coca-Cola a moat business. Conversely, he believed a commodity such as salt is not a moat business because people generally didn't care what brand of salt they bought.
He often said that diversification is not necessary in investment, contrary to popular belief. He believed that you only diversify when you don't know what your investing in to protect your losses. (I guess this is true for most of us commoners) His company Berkshire Hathaway in its glory days between 1977 and 1983 never owned more than 18 companies and never fewer than 8. This shows that they didn't invest in a lot of decent companies but a few great companies.
Two of my favourite quotes:
"I’ll tell you why I like the cigarette business. It costs a penny to make. Sell it for a dollar. It’s addictive. And there’s fantastic brand loyalty." - Warren Buffett
"It gets dug out of the ground in Africa, or someplace. Then we melt it down, dig another hole, bury it again and pay people to stand around guarding it. It has no utility. Anyone watching from Mars would be scratching their head." - Warren Buffett on the value of Gold
An overview of the famous companies owned or partially owned by Berkshire Hathaway:
GEICO, Dairy Queen, Cort Furniture, American Express, Anheuser Busch (Budweiser), Coca Cola, Comcast, General Electric, Glaxo Smithkline, Home Depot, H&R Block, Johnson and Johnson, Kraft, Lexmark, Nike, Procter and Gamble, UPS, US Bancorp, Walmart, Washington Post, Wells Fargo.
Amazing to say the least..
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